Commitment 4: Continued
- In China, The Coca-Cola Company’s Happy Playtime programme launched in 2004 is in 2,000 schools in 22 cities, reaching more than 1.7 million children. Introduced as part of the run-up to the Beijing Olympics, Happy Playtime uses games, exercises and contests to inspire students to live an active lifestyle, as well as educating them on achieving a healthy lifestyle through a balanced diet and suitable exercises.
- In the Khayleslitsha township in the heart of Cape Town, South Africa, Mars supported the first velodrome (bicycle track) ever built in a township as well as the Uplifting Communities through Cycling program that teaches poor children discipline and introduces them to a true lifetime sport. While the children who take part in the program often dream of a cycling career, the programme demands that they stay in school, earn good grades and behave appropriately – a more certain route out of the slums in which they were born.
In Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Kuwait, and Oman, Mars partnered with the Arab Center for Nuitrition, and the Ministries of Education to implement a physical activity program for public schools called Al Haraka Baraka – Movement is a Blessing.
- Since 2007, Grupo Bimbo has used legend "Fill up with energy with 30 minutes of exercise a day" on all of its packaging and in all of its advertising to encourage physical activity and healthy lifestyles.
- In Latin America, Unilever developed Clara in Foodland, as a tool to deliver complex nutritional messages in an entertaining, engaging and meaningful way. This Prix Jeunesse award-winning, unbranded, animated series, broadcast on Kids TV Network, details the adventures of Clara, a highly inquisitive seven-year-old girl as she explores “Foodland,” an unusual universe where Clara and her friends have adventures and learn about nutrition and essential fats for growth. .
In the United Kingdom, Kellogg’s Free Swim has promoted and supported swimming since 1996, helping thousands of people get active by swimming as a regular part of their lives.
- In Brazil, up to 1.2 million children have benefited from the Nestlé Nutrir programme developed to prevent mal-nutrition and obesity in children and adolescents of lower income families and directly reach their communities. Nutrir is supported by three pillars: volunteer work and alliances with universities and local governments.It includes two major projects on job creation in gastronomy and counteracting obesity.
Active Healty Living The Coca-Cola Company promotes active, healthy living through three guiding principles: Think, Drink and Move.
Read More >
In Mexico, Grupo Bimbo sponsors “Futbolito Bimbo,” a soccer programme involving more than 46,000 boys and girls, aged 9 to 11 years, with nutrition education clinics for children, parents and teachers. Read More >